Guitar Hero just went green. At the recent CES convention, Activision announced that sales of Guitar Hero III have surpassed $1 billion, making it the 1st video game to ever reach the stunning ten-figure mark. More astounding is the fact that just one year ago, Activision announced that the Guitar Hero franchise as a whole passed the $1 billion mark, a figure that included every version of the game released since 2005. Having hit stores in the fall of 2007, Guitar Hero III accomplished the feat on its own in well under two years.
Activision publishing CEO Mike Griffith believes the news should put other media on alert. He said that movies, recorded music and TV - these are all stagnating or contracting entertainment sectors. Video games are poised to eclipse all other forms of entertainment in the decade ahead.
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